Riders Welcome New Logo: New RB

The Saskatchewan Roughrider Football Club officially unveiled an updated logo today. The original logo was developed in 1985 and has essentially remained unchanged for over 30 years.

“The timing was right for us to refresh and update our logo as we begin a new jersey partnership with adidas, and prepare to move into new Mosaic Stadium,” noted Riders Vice-President of Business Development and Marketing, Gregg Sauter. “While the changes are subtle, the logo more accurately reflects our official colour scheme with a clean and modern feel, while still maintaining the iconic image.”

There are four main changes made to the logo:
• Inside liner has been eliminated
• Three inside horizontal lines are now straight instead of staggered
• Shortened tail on the ‘S’ which is now equally balanced with the top
• Silver has been replaced with white

“The Rider logo is one of the most recognized marks in Canadian sports,” added Sauter. “Our goal was to evolve the logo in such a way that it becomes more vibrant with a distinct focus on the green and white. We feel the modifications will have a positive impact across the growing number of digital and physical mediums we are reaching.”

The new logo will be integrated wherever possible beginning immediately, with a full takeover in 2017.

Rider merchandise with the new logo, including the launch of the new adidas jerseys, will be available soon at all Rider Store locations.

Meanwhile, the Riders also announced national running back Matt Walter has signed with the team. As per club policy, details of the contract were not released.

Walter (5’10 – 215) will join the Riders after spending the last four seasons with the Calgary Stampeders. In 59 career regular season games with 14 starts, the 26-year-old has totaled 237 carries for 1,264 yards (5.3 yard average) and four touchdowns, while adding 28 receptions for 217 yards.

He has appeared in eight postseason contests, winning his first Grey Cup with the Stampeders in 2014.

“Matt has proven to be a versatile running back through his first four seasons in the CFL,” commented Riders General Manager and Head Coach, Chris Jones. “He is a powerful young guy and proven winner that will help our national depth and give us options in the backfield and value on special teams.”

Walter was originally selected by the Stampeders in the 4th round (34th overall) of the 2011 CFL Draft out of the University of Calgary.